Customized Pens Are The Best Business Promotional Tools

You can opt for commercial television ads or digital online marketing, but these modes of marketing are costly and difficult to manage for a new business. You should have to think about an efficient and affordable way of marketing so that you can get the proper reputation in the market on a moderate budget. You can use business promotional products to minimize the cost and maximize the effectiveness of your marketing campaign. Using promotional pens will be a fruitful idea of marketing. As pens are available at very affordable prices so you can buy customized pens in bulk to publicize your business to a lot of consumers.

You can avail pens quickly from a local store and customize them from a local service provider. Find a local contractor who is expert in the customization of promotional products. You can print your brand name and emblem on the pens with good quality to distribute them as a free giveaway. If you are running a pharmaceutical business then you can distribute these pens to the retail medical stores, wholesalers, and medical practitioner to aware them about the existence of your company and to develop business relations with them.

Pens are available in various varieties so you can get a wide option to choose them as per the needs and choices. There are ordinary ball pens, gel pens, fountain pens, bic pens, expensive pens available in the market which provide good writing flow and attractive look. You can buy such pens in different quantities and customize them with your business logo and name and distribute among the clients as you want. You can also distribute them to children as you can also buy pens with printed pictures of cartoon characters to attract the kids and to promote your business.

The business organizations always seek for the reasonable ways of marketing so using promotional items like pens can prove a useful technique for business advertisement.

It is true that publicity and commercialization are the strong pillars for a business and according to review business owners also admits that they do aggressive marketing and promotion to make people aware of their brand and products. If you want continues growth in your business then marketing is the only way out to get more and more clients for the firm. Without marketing and publicity, nothing will work for you, and it may be impossible for you to survive in the industry so always keep in mind the significance of marketing to alive the business in this highly competitive sector.

Tips For Your Online Marketing Strategies

Attracting and retaining customers is at the heart of every online marketing strategy. Although that goal is not likely to change from time to time, the way you accomplish that goal does. To help you create impactful online marketing strategies to reach more customers and drive ROI, here are five tips at your disposal.

1. Allocate and spend more of your budget on content

One of the best ways to grow your online audience is to consistently pump out long-form, quality content. Quality content can be a blog, article, white paper – anything your business publishes online that provides value to the reader. Allocating more of your budget towards quality content can have many benefits for your online marketing strategy:

  • It increases brand awareness
  • It improves page ranks for your top keywords
  • It helps establish you as a thought leader

Your blogs should not read like sales pitches. Instead, use blog posts to share newsworthy topics, or provide an expert’s insight with simple-yet-knowledgeable how-to guides. Blogs that get conversations started or that show readers how to do something will always get more traction and clicks than ones that sound like they’re selling something. Google now crawls your content on a more regular basis (think weeks and months instead of years), so you must make it top-notch.

2. Create healthy link building campaigns

Google’s ranking signals value links above everything else. Focus on organically expanding your backlink profile with trusted, relevant sites. You’ll also want to keep Penguin in mind when building links. Penguin runs in real-time now, so your rankings will quickly reflect any changes you make. Be sure to reject any toxic or spam links you or your company might have built in the past to ensure a fresh start.

3. Opt for a mobile-first approach

If your site isn’t responsive or mobile-friendly yet, start working on that immediately. Searches on mobile devices currently make up most Google searches. Your site must offer a good user experience, or users will go elsewhere. A mobile-friendly site helps eliminate the possibility of frustration and ensures they stay on the page.

If making your site responsive or mobile-friendly is not an option, you can add Accelerated Mobile Pages (AMP) to your website. AMP helps mobile web pages load more quickly by using open-source code, prioritizing content and supporting custom targeted ads.

4. Optimize with structured data in mind

As Google continues to increase rich snippets and add new types of supported structured data, you’ll need to take advantage of these features, especially to dominate on mobile. With their smartphones and other mobile devices, users can search for places and products on an impulse. On-page structured data markup helps users get the best, most relevant results to their queries, which display directly in the search results. You can use structured data markup to organize your site’s data to answer these queries. Every pixel counts and structured data can help show users the results you want them to see.

Change is inevitable in the world of online marketing. Algorithm updates and emerging trends can be difficult to predict, so working with the information you know is critical for success. Taking help from experts in this regard is advisable. Look out for the best web marketing companies in India and let them take care of these nitty-gritties for creating the right web marketing strategy for your brand.

10 Digital Marketing Mistakes Every Integrator Makes

Successful digital marketing means embracing social media, optimizing the mobile experience, sharing thought leadership, and implementing multimedia.

Over the past few years as my focus on digital transformation has increased, I have noticed a pattern separating the companies transforming successfully and those that are falling behind. This difference being the ability to move from a sales company to a sales and marketing company. Allow me to explain:

While there are many factors leading to successful digital transformation, one of the standouts is customer-centricity; essentially delivering more powerful, memorable and friction-less customer experiences. In the age of Facebook, Google and Amazon, one of the biggest differentiators is that companies must be able to reach their customers and prospects in the digital realm more effectively.

For integrators, who have traditionally depended on hand-to- hand sales and long-term relationships, this has represented a major shift. Bottom line, digitally evolved companies know how to use marketing to build their business; many integrators do not – but they could if they correct the following 10 common digital marketing mistakes.

Not Understanding the New Buyer’s Journey

More than 50 percent and upwards of 80 percent of the customer’s buying journey is now done online with no vendor interaction. If your digital presence doesn’t make you part of that process then you are missing a huge opportunity.

Missing Out on Social Media

Yes, you may not personally use Twitter or Facebook or LinkedIn, but your customers probably do. Using yourself as a litmus test for marketing investments is never a good idea. It’s a little bit like being your own attorney in court.

Forgetting Email Still Works

Some seem to believe that outbound email is old hat. Yes, we all get a lot of email, but building a list and doing email newsletters and blasts are still an effective way to be seen. Even if open rates are 5 to 10 percent, this can be hundreds or thousands of additional daily touch points.

Eschewing Thought Leadership

Some companies merely share the content and ideas of their vendors. It is important that a company has a point of view and shows their intimate knowledge of their business and customer needs. If you are using social and digital but not to share your own ideas then you are missing out on a big opportunity.

Yes, Multimedia Matters!

This should be understood, but it often isn’t. First of all, imagery to go with written content is important. With this in mind, please stop putting stock photos on the homepage of your website. Also, video, audio, infographics and other non-written content goes great with blogs and web copy. We are in the business of multimedia, but some of our websites still look like HTML 1.0. Boo.

Overlooking Importance of Mobile

In short, your mobile experience sucks. People shop more on mobile than desktop, so this should be fixed yesterday.

I’m Confused – What Should I Do?

This is a problem for most industries and CIs are included. If you can’t quickly and briefly explain what you do for people, then they won’t do business with you. At least not via a marketing first touch point.

Quit Talking Features, It’s 2017

You have heard for eons now not to do feature benefits selling, but your digital presence is littered with products and their features. Just stop already. I saw a whitepaper last week about noise cancellation on video conferencing systems. I wanted to vomit just reading the title. I can’t think of a worse way to spend marketing dollars.

Don’t Gratuitously Promote

In some cases, I see companies that have taken to the channels and have bought into digital marketing, but they are also horrible perpetrators of gratuitous self-promotion. Remember, it’s a balance. About 20 to 30 percent of what you share should be somewhat self-promotional. The rest should be educational or inspirational to your customers. That can include brand content, but if it is too promotional all the time it will turn people away.

Avoiding Digital Marketing Entirely

At least a few companies in the integration space still swear by almost zero marketing at all. This means the most basic website, minimal to no social media presence and no customer marketing to speak of. What got you here, won’t get you there.

The Importance of a College Marketing Plan

College marketing is the trend of the time that allows you promote your brand in an interesting way on or near the campus. While most of the entrepreneurs are choosing digital marketing as a one-stop solution to reach the global customers, campus marketing is the preferred options to the small or medium entrepreneurs or to the ones who want to start a new venture.

Before you start a college advertising as well as a marketing campaign, you need to develop a solid marketing plan. Developing a plan allows you to assess your business and marketing goals identify and scrutinize your target demographic, maximize marketing resources and many more. Have a look at each of the categories in more detail:

Assess you business and marketing goals

It is the most important thing that the top college marketing agencies consider when making a plan. First, you need to assess your business objectives and then determine how to implement the goals into the strategy. For this, you need to identify:

  • Your short and long term goals
  • Identify your main competitors
  • Evaluate your company’s product

Identify and analyze your target demographic

The key to a successful college sales campaign is to understand your potential customers. You also need to understand their psychology, buying behaviors, and motivations, as it will improve your student marketing efforts. Try to understand why your brand will appeal to them and what turns them off.

Evaluate ways to achieve your Commerce strategies

Convincing the college student is not an easy task. Determining how to effectively market to the students requires research, analysis and creativity. The key points to address:

  • What media do they engage with and on what frequency?
  • If utilizing on college advertising, what mediums do you like to use?

Maximize resources as well as increasing efficiency

With a well-developed marketing plan, you are able to cut unnecessary costs and design a streamline approach that will maximize exposure and increase ROI. Points that you need to examine:

  • Determine the reach of your marketing campaign
  • Consider the logistical issues
  • Set a marketing budget and determine the peak hour to advertise to students based on your product or service

Determine a method to track the result

Do not forget to develop ways to track results. To evaluate the success of your campaign, you need to measure the result.

  • Determine how to incorporate your college marketing campaign
  • Measure the ROI to determine what mediums worked in the ideal way as well as which one did not.

Assign roles and responsibilities

Assigning roles and responsibilities and communicating it to the necessary parties will increase efficiency and create accountability. And for this:

  • Develop a college marketing strategy
  • Crate a schedule and budget
  • Analyze market research about the target demographic
  • Determining the marketing channels
  • Campaign rollout and execution
  • Tracking results

Successful college marketing depends on the plan used for this and the manner of execution. If you find it difficult to promote your brand on the college campus, then get the assistance from the experienced professionals. They will make the most of the college marketing. Get more exposure with the marketing technique.

6 Best Online Marketing Strategies

When we talk about online marketing, we’re essentially talking about promoting your business online using a variety of channels. And these channels include search, social, video, email, and display. Today’s customer lives across these channels and online marketing is about finding ways to be present at the right moment to capture the customer. The internet is transforming the way that people buy products or services. And now, with the internet on mobile, that experience is everywhere. This put the customer in charge of the buying process. They’re armed with resources to conduct research, compare options, share what they’ve found, and even ask their peers for recommendations, all digitally.

For sure you hard-worked on developing your app and after launching you have a question – what is next? This is a really important moment because promotion your app takes time, money and need to be professional or nobody will know about your app. So, take attention and follow this advice.

Market The Experience, Not The App – you are selling them on the experience your app provides. And, more importantly, how that experience is uniquely different and superior to any other experience they’ve previously had on mobile.

Increase Traffic With Outside Promotion – the more traffic you drive to your listing, the higher it will rank in search results. To drive traffic, build an online presence around your app with social media and content, soliciting press and reviews, and investing in online advertising.

App Promotion Network – Incentive traffic is a great way to give your app a nice boost on the market. It’s usually done through companies like CPIMobi or WhiteMobi. The average price for 1 install is $0.09. Bigger download numbers should improve the app ranking in the search results and attract more users, which in the end should increase the ranking position even further, and so on.

You can see that brands have a challenge in that for the two most popular discovery methods for brands: friends and family and apps stores, discovery is more limited compared to all apps. Instead, more ad-based discovery is necessary.

Share Your Content – Use your Twitter, Facebook, Google+ and LinkedIn profiles to promote the app several times in a week. People will share your content in different ways. They will refer to it, talk about it, send links and make comments that most likely incorporate your key words. Because it’s third-party driven, any of these shared web site references helps your SEO to appear more natural (than if all your SEO efforts are completely based on your website alone). It also appears more credible, because it’s a positive comment coming from someone other than you. In addition, search engines and web users both favor content that is shared. Again, it’s like getting a “personal recommendation” from a friend. Sharing of your website content can also signal to search engines that your content is in the category of especially interesting or informative because most people only share something that is compelling to them.

Create A Product Video – Make it creative, funny, thought-provoking or personal. Tell the story, but in a way, people can identify with. Here’s a great one as an example from the Dollar Shave Club. Video can also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it. So better start crafting your exciting product videos now!

Entice Customers Within Your App – (such as a note prompted at login, a push notification, or an update link prominently displayed in the main navigation) notifying them of the new update and what improvements they have to look forward to.

Digital Marketing Essentials For Business Success

Essentially, in a capitalist world where the bourgeoisie battle head to head over their respective businesses, marketing is what spins the wheels. A business could be worth billions, but without the right marketing tools it would only reach a small percentage of its capacity. Since globalisation we have progressed into a more digital world where each and every aspect of our lives has integrated into the digital. The web is a black hole of information and the solution to all of life’s materialistic needs. So it is only obvious that marketing would be the first to join the digital era. Almost every marketing agency in the world offers digital marketing services and that is no different for digital marketing agencies in Sydney. What makes a successful marketing agency though? Here in Sydney or worldwide, below are some of the essentials that each marketing firm needs to offer for your business.

(i) Search Engine Marketing

This form of marketing incorporates a showcasing strategy normally known as Pay-Per-Click (PPC) advertising. This kind of advertising is accessible mainly on search and content networks and is currently used by the three mega giants in advertising that are: Google, Bing and Yahoo. The expression “Paid Search” is used in the case that a Pay-Per-Click program is operating on the search engines. Digital marketing services in Sydney are offered by many, but make sure your agency relies on search engine marketing.

(ii) Social Media Marketing

Social media is the newest and most convenient platform for any successful digital marketing campaign. The use of different social media channels allows you to connect with wider range of customers and build loyalty with your current and future client base. A great example of this would be google as they prioritise websites that create a more personalised and engaging content for their users. The customer might not always be right in real life, but on the internet the most certainly is. Along with the above, social media allows brands to build a reputation that can last with daily scheduled content that reaches out to the users. Through the use of Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram, Snapchat etc., a good digital marketing agency in Sydney would keep your audience engaged and interested in your business.

(iii) Search Engine Optimization

Often referred to its starting initials, ‘SEO’ is a strategic process that is used to improve a website or web pages within the web search placement, focusing primarily on the biggest search engine in the world ‘Google’. The goal is achieved through a process that foresees both on and off site strategies as well as a healthy blend of social engagement. The main objective here is to improve rankings so that more traffic is generated to your desired webpage. A common practice of SEO is to upload content with certain keywords onto the website in order for google to scan. These keywords are primarily the most searched into the engine and the more of these that are available on your website, the more likely your page is to pop up at the top of the list when that particular keyword is entered. SEO is a vital digital marketing service in Sydney and opting to search engine optimize can help generate a lot of traction for your business.

5 Ways Small Medium Enterprise Can Market Their Business

A small medium enterprise business offers you the benefit of running an organization without an office or leased space. While this approach decreases overhead, it requires more push to advertise. The following tips will enable you to get the word out about your business.

Create a Website

Most organizations have a web nearness that gives simple access to an organization’s merchandise and enterprises. The site ought to depict what your business is about and what it can give to its clients. You can assemble the site yourself or work with an administration to send the correct message. Keep the design straightforward and simple to explore. Make the site intelligent and responsive. Make a climate where individuals need to connect with and share their bits of knowledge on your items and brand. Be inventive and creative with your hues and configuration however enable it to have a personable vibe to it.

Utilize Social Media

Online networking and marketing is a free and superb approach to associate and connect with your objective statistic. Twitter, Facebook and Instagram are great spots to begin, and Pinterest is a choice in the event that you have an inventive business. Utilizing online networking and marketing online will likewise include a good feeling that makes your business more agreeable and enable you to impact your message to many individuals without a moment’s delay.

With web-based social networking and marketing, don’t simply post and abandon it, expecting followers, clients or customers to simply enable your presents and business on turn into a web sensation. It is vital to cooperate and let the general population you are attempting to get as clients know you think about them and that you value their thoughts, feelings and opinions. Reacting to messages, similar to tweets and investing the effort inside the web-based social networking climate are imperative to building your image or brand.

Compose a Blog and Newsletter

A blog is another approach to advance your business and support input from your client base. You can expound on your organization or industry and give inside and out data to instruct individuals about what you are doing. Refreshing the blog every now and again will urge individuals to visit again and share your posts. Building an email rundown and conveying a bulletin is another approach to impart about your organization.

Buy Advertising

Web crawlers can drive a lot of activity to a small medium enterprise business. Pay-per-click promotion is a prominent decision since it will guide individuals to your site based on what they scan for. This works exceptionally well for area based pursuits. The compensation per-click show requires that you pay the publisher just for each time your advertisement is clicked. It is successful and economical.

Do a Demonstration

At times, discussing or showing your organization’s items in person is the best promoting instrument. For an item like viviglow organic skin care, talking about the medical advantages and enabling individuals to test the item will drive more deals and suggestions. An exhibition additionally gives a chance to meet your potential clients and take in more about their needs.

Maintaining a small medium enterprise business is both testing and to a great degree fulfilling. Promoting can be the most troublesome obstacle to overcome. Following the tips above will control you on your way not far off of achievement.

I am a freelance writer and blogger who focuses on business, health and other various topics. I graduated with a bachelor’s degree in pure and applied chemistry from University of lagos and currently reside in lagos state. Do feel free to contact me if you need content for your website.

The Four Advantages of Posters in Marketing

Business posters are another way to communicate to a particular target market. When placed correctly, this can definitely attract people into a specific event and keep them aware for a new service, event, or product. Because posters primarily promote brand awareness, they are considered important part of marketing and should be able to stick in the viewers’ minds. Here are some of the reasons why posters are something you should not miss in your business.

COST – EFFECTIVE: Compared to a television and radio advertisement, promotion through posters saves a lot of money and only has the same effect on product awareness. The things you’ll need in producing a creative poster are a copywriter, a graphic designer, and a printer. Afterwards, you can just look for and hire a poster distributor. The process is simple and would not cost too much from your pockets.

RESPONSIVE: People who could view the posters get a chance to actively engage in their environment. Whatever they do, whether they are lining up for a movie or a local night club or standing at a bus stop, the posters are always available for them to view. Additionally, this could help take away possible boredom. One intelligent poster takes the opportunity of leaving a call-to-action message that convinces people to take action, a phone call or a shop visit, the soonest possible.

VISIBLE: Hanging multiple copies o your poster in one location to make it more visible is not a problem. It is actually normal to see the same type of poster in a row lining the side of a subway. This heavy load of imagery makes sure that the message is clearly absorbed in their heads and thus, making your poster an effective means of advertisement.

STRATEGIC: One main advantage of using posters in your business is that they can be seen just about anywhere and by anyone. One key in making it effective is to find a strategic place depending on who your target viewers are. For example, restaurants and food stores would put their posters on busy streets such as terminals, bus stops or waiting areas where hungry commuters are more likely to land at.

Simplified Social Media Optimization (SSMO) is a business empowered by young, talented and driven individuals fortified with impressive work ethics that are held to high standards of responsibility. This business also has had collective years of experience in Social Media Marketing and Website Development, making it a front runner in providing valuable assistance to business ventures old and new; big or small. Equipped with the right tools, knowledge and a wide understanding of the importance of running an efficient and highly competitive marketing campaign for businesses, Simplified Social Media Optimization (SSMO) is always dedicated in providing the perfect assistance on the road towards your success.

How Can a Hubspot Certified Inbound Marketing Agency Help You

Implementing as well as maintaining an inbound marketing strategy might seem an easy task for you. However, it will be not so when you will try to implement it. You can ask all of the business owners who have started it. Most of the times, they gave up the plans as they didn’t have the time required to dedicate to it or didn’t have the adequate resources or for any other reasons.

If you are serious about inbound marketing, however, you don’t have the tools, knowledge, expertise or time required for effective implementation and maintenance, then the ideal thing that you can do for your business is to engage a HubSpot Certified Inbound Marketing Agency. Such an agency can offer you a better result.

Tailored service

Doing inbound yourself means that you would use one-size-fits-all templates that you found online- for your SEO strategy, for your website, for your content and many more. However, the templates were not designed for you. They were not designed by keeping in mind the unique needs of your business or clients. So, they will fail to generate the result that you are looking for.

A certified agency will create a customized plan that is meant to be used one and only for your company. It will be tailored to fulfill your needs and to achieve your goals.

Save time

Once you start writing content, posting it on social media, analyzing the result as well as taking care of the rest of the activities, you will understand how time-consuming it is to keep up. You can hardly have the time to complete all the tasks.

A Hub Spot certified agency will help you by completing all of the tedious tasks for you, faster and more efficiently.

Added resources

Inbound marketing is multifaceted. One needs a content writer, web designer, data analysts, SEO specialists, social media experts as well as many others on your payroll. You also need tools and software programs for the technical side of the process. It will be difficult for you to get this all done in-house.

A HubSpot certified agency has the tools, programs, and the experienced experts that you need for development, testing, analysis, and many more. Your organization can benefit from the added resources.

Support with CRM

An efficient inbound marketing strategy needs the use of software programs like marketing automation and CRM. It might be difficult to learn the ropes and teach your team to use them effectively.

A certified inbound marketing agency can train you and your staff, answer your questions, and get you comfortable using the software and thus help you to fulfill your goal.

Help with Sales

Choosing a marketing agency, especially the one that offers sales coaching will be extremely advantageous. An agency which offers support to your sales team can help you to generate leads and teach your salespeople how to choose them so that you can reap the rewards of higher profits.

Along with helping you in inbound marketing, a marketing agency can help you IP targeting platform. IP targeting provides you the opportunity to deliver highly targeted ads to specific households or business based on their Internet Protocol address. It will increase conversions and produce ROI

The 10 Most ANNOYING Marketing Buzzwords

Calling all marketers! Get ready to disrupt (yup, that’s one of them) your digestive tract with marketing cliches that will make you puke. These marketing buzz terms are polluting creative minds everywhere – and there might even be scientific evidence linking these cringe-worthy catchphrases to Millennials’ intense feelings of “I don’t want a desk job”. It’s certainly possible. However, for everyone else, can we make a pact?

As fellow marketers and creative professionals, let’s kindly retire (or extinguish) these irritating phrases so we can all evolve past this “noise” cluttering our industry. Are you with me?!

1. Disruption

First, let’s be clear. “Disruption” is really more of a business term. It describes a market condition that takes place when an existing market collapses and a new one emerges. It’s actually very similar to “Disruptive Innovation” which happens when a new market comes to fruition entirely. Uber might be a great example of both – depending on how you look at it.

However, when this “Wall Street” phrase ended up leaking all over Madison Avenue, “disruption” and “disruptive” became overly used, watered down terms that essentially started to mean nothing.

Certainly “Creative Disruption”, might have a place, as it refers to exposing business model flaws and promoting big changes in consumer behavior (in the creative sense). However, I can’t help but wonder whether some Agency Account Director just throws out “disruptive” terms just to win some big account. I mean, come on. Disrupt what? Isn’t it our job as marketers to change consumer habits and get noticed?

2. Growth hacking

Okay, I realize that “hacking” is supposed to mean “coding” in this sense (not cutting down), but this phrase sure does sound like an oxymoron to me!

Popularized by Sean Ellis and other techies in the early 2000s, the term was meant to describe non-traditional ways to achieve growth through experimental marketing strategies and emerging technologies. READ: this is also a glorified way of describing underpaid “bootstrappers” (oh, but with equity of course!) trying to unlock the key to “crowd culture” (yawn).

Perhaps growth-hacking was a relevant, meaningful term 15 years ago, but not today. Most marketers are expected to (magically) achieve growth with technological brilliance and creativity because it’s our job. Sound like a lot of pressure? Well, welcome to marketing.

3. SoLoMo

Oh no-no. If your ears have not been scarred yet by this irritating term (in what seems like “slow-mo”), it means “Social-Local-Mobile” as if this is some genius concept or secret to being relevant. So, please, don’t use this catch-phrase. Ever.

4. Actionable Insights

Actionable? As opposed to “Well, we learned something today, and we’re not going to do anything about it”.

I mean, am I missing something? Where does one look for “actionable insights”? Is this something people need in addition to regular insights? For example, if I’m comparing landing page performance in The Marketing Manager, and I see one campaign outperforming the other, I think I know what action to take. Do you?

5. Seamless Integration

If you work in the tech sector, I bet you are emphatically nodding your head “yes”. This godawful term is about as common and meaningless as your vendor saying “we have an API” when asked “does your product do (xyz)?”.

In fact, let’s just throw in some puzzle pieces to truly visually convey (because we’re idiots) that our software seamlessly integrates (puke) with boredom and cliches. After all, we need to “scream” that each piece of our ho-hum app actually functions when interfacing with some other random technology.

And while this style of tech marketing seems awfully common (more like ubiquitous), to me, it feels rather ironic. After all, I’m pretty sure that puzzle pieces have jagged, noticeable edges. Don’t they?

Besides, there is no such thing as “seamless” integration. It takes work and maintenance for two tools to “talk” to one another – and you (the consumer) get to pay for it. There you have it.

6. Turn-key (and everything “key” in general)

Let’s face it. If someone offers you a “turn-key”, “off the shelf” solution, does it make you open your wallet? Personally, it makes me turn into a glazed-over zombie. Why? Because even if something is difficult, a brand will either never admit it or up-sell you the “turn-key” solution (rigor mortis setting in).

Now of course, I understand that this term was once synonymous with “effortless”. Nevertheless, it has since evolved into a useless adjective that lazy marketers use to describe some blah-blah-blah with blah-blah-blah. That being said, I propose we lock up this useless adjective (pun intended).

In fact, as long as we are stuck on cliche doorway analogies, can we please also stop saying [anything]gate to describe a conspiracy theory? Maybe I’m being unreasonable, but I would love it if people could coin something new. After all, the key (cringe) to creative marketing is to explain concepts meaningfully. That’s why “turn-key” is no longer descriptive; tell me WHY something is so effortless – in an engaging, concise way. Does this sound difficult? Well it is. That’s why creative people have jobs.

7. Content Is King

Yawn. “Content is king” and “(whatever) is queen” sounds like a big, gay party – but everyone’s really bored with it.

It’s no mystery. Live sports and fan favorites like “The Walking Dead” keep Cable television in business. After all, those Cable bills are expensive! Perhaps that’s why this cringe-worthy, irritating phrase simply won’t die; decision-makers in the media universe are ignoring the fact that modern consumers are stingy with their time. How else can we explain this endless sea of boring content?

Maybe I’m wrong, but here is my understanding of modern consumers (who all have built-in A.D.D)

ā€¨AWESOME content = I will only tolerate ads if they cannot be blocked. And if I really hate ads, I will PAY to have them blocked – so please stop forcing these painful pre-rolls and what feels like 10-minute commercial blocks on me.

BORING content = I hate you for wasting my time – also known as “get out of my in-box” syndrome while emphatically clicking “spam”.

Assuming that the media gods disagree with me, I believe this painful phrase will continue to exist.

8. Advertainment

Speaking of “content is crap”, marketers make up stupid terms like “advertainment” to seem like they’re solving some really big cultural problem – but they’re not.

“Advertainment” is essentially just an annoying way to explain “branded content”, product placement or flat-up fantastic marketing in disguise. I understand the concept, but here’s the problem: if you call your own work “advertainment”, you sound like a pompous fop.

Don’t get me wrong – some marketers have managed to make advertising very entertaining, including Red Bull with their adrenaline junkie videos, and AMC with their Walking Dead and Mad Men apps (also known as “gamification” – which theoretically could make this list).

Nevertheless, does “advertainment” really solve a problem? I guess so, but can we please not call it that?

In all seriousness though, if you are a marketer that somehow figured out how to move product without annoying people, congrats. This is an achievement. I’m serious.

9. Ecosystem (to describe everything)

Are we a bunch of ants stuck in a science class diorama demonstrating seamless integration (see term #5 above)? Silicon Valley seems to think so.

We hear this word a lot, especially when some “thought leader” (yawn, could also make this list) is ill-prepared to answer a tough question in a meeting.

“Well you see [insert CEO name here], our next step towards changing consumer behavior patterns is to move the social conversation to the Internet-of-Things ecosystem,” said the slightly hungover marketing executive recovering from last night’s vendor bender.

Look. We’ve all been there, but the use of the word “ecosystem” is starting to feel out of control. Somehow, everything can arguably be an ecosystem, including that Chia Pet they sell in Walmart. Do you see what I mean? Germination. Photosynthesis. Whatever. And it all brings me back to where I started: my seventh-grade science class.

10. Snackable Content

Doesn’t this phrase make you want to vomit? Personally, I find it nauseating, but here’s some “food-for-thought”: the term “content consumption” is actually the mothership concept that spawned this ugly-duckling buzz term. All it means is that time-starved consumers prefer concise headlines, bullet points, easy-to-read lists (unlike mine), and pretty much the opposite of heavy, homogenous-looking text. Makes sense.

Nonetheless, isn’t it amazing how unappetizing this trite phrase sounds? I actually almost puked (in a good way) when Grant Higginson of Welby Consulting tweeted it to us during our “Tweet the most annoying marketing buzzword to win a drone” contest. Needless to say, he won.